The suave chef with the British accent is back. But instead of showcasing his signature recipes, he is pleading for a change in American eating habits. Jamie Oliver, a renowned prime-time chef, recently teamed up with TED (the nonprofit with the modest mission of spreading innovative ideas) for an urgent call to eaters. During his talk, the chef called attention to eating foods which are locally and sustainably grown -- sadly not a big part of many American's diets.
In his opening statement, Oliver admits:

"I'm not a doctor- I'm a chef. I don't have expensive equipment or medicine- I use information and education. But I profoundly believe that the power of food has a primal place in our homes that binds us to the best bits of life."

His speech is powerful and recognizes the need for families to be wise in choosing what they eat. Check out the 20 minute video and hear the whole story for yourself!